Are YouTubers Celebrities or Influencers: A Debated Classification
The classification of YouTubers as either celebrities or influencers is a subject of debate. Each term highlights different aspects of their online presence, reflecting the diverse roles these creators play in our digital world.
The Celebrities vs. The Influencers: Understanding the Differences
Among YouTubers, some achieve the status of celebrities, characterized by widespread fame, recognition, and massive followings. They often appear in mainstream media, partner with global brands, and participate in large-scale events. Their fame is rooted in their unique personalities, relatable content, and significant cultural impact. Examples include channels like PewDiePie or Laci Green, who have garnered millions of subscribers and media attention.
On the other hand, many YouTubers act as influencers, leveraging their platforms to influence opinions and promote products. Influencers typically form niche communities, connect deeply with their audience, and impact purchasing decisions through their content. They build a loyal following by addressing specific interests and engaging fans personally. Redken1982 and FYEO are notable examples of YouTubers who have transformed their channels into powerful brands.
The New Breed: Redefining 'Influencers'
The term 'influencer' has evolved into a descriptor for anyone with a small but engaged audience, often seen as aspirees or unsigned creators. However, the current definition lacks substance. Influencers are typically seen as individuals who have a modest number of followers, engage their viewers personally, and sometimes earn money by promoting products through their content. However, the impact of these individuals is often exaggerated. The average person rarely says they made a purchase due to a YouTuber, unlike celebrities like Kim Kardashian, who have a significant following and influence.
In fact, the term 'influencer' should be redefined. A more accurate term could be 'Modern Avon Ladies,' referring to neighborhood saleswomen who sell products to friends and family. These individuals, oftentimes unsigned, have a niche audience and can influence buying decisions within their communities. They are the backbone of local economies and can still wield influence despite not being part of major media or marketing agencies.
Is YouTube a Platform for Celebrities or Influencers?
YouTube, despite its massive user base of 2.1 billion monthly views, remains a platform for amateur content and low-quality videos. The majority of viewers are not celebrities or influencers, but rather a mix of casual users, emerging creators, and occasional viewers. This context highlights the disparity between YouTube's popularity and the visibility of its creators.
When a YouTuber reaches a million subscribers, they often become significant figures in their niche. However, this level of success is still far from mainstream celebrity status. A true celebrity like Brie Larson, a renowned actress, is not only popular on YouTube but also discussed in various media outlets and industries. Her fame extends beyond a single platform, appearing on magazine covers, being featured in films, and engaging in television interviews. In contrast, a YouTuber with millions of subscribers is more likely to be recognized on YouTube but rarely attains the same level of public recognition and acclaim.
It's important to recognize that YouTube is a vast and varied platform, offering an array of content from amateur to professional. While some creators dream of becoming mainstream celebrities, others are content with creating niche content and influencing their micro-audience. Neither classification is inherently better or worse; however, it is crucial to understand the differences and expectations associated with each.