Are K-pop Groups Using Avatars Pioneers?

When discussing the use of avatars in K-pop, the term 'pioneer' often comes to mind, especially with groups like AESPA. However, is AESPA truly the first K-pop group tohave avatars? The answer is a bit more complex than a simple yes or no. Let's dive into the fascinating world of K-pop and avatars.

Introduction to K-pop and Avatars

K-pop, a vibrant and global phenomenon, has seen numerous trends that push the boundaries of traditional pop music. One such trend is the use of avatars, which are digital representations used in various pop culture platforms. Currently, discussions about avatars in the K-pop industry often focus on the group AESPA and the virtual group K/DA, both of which have significant online presences and distinct digital characters. But, are these groups truly the first to embrace avatars in K-pop, or are they stepping into a tradition that has deeper roots?

AK/DA: Pioneers in Digital K-pop

Almost everyone is familiar with K-pop's interest in virtual groups and characters, which reached its peak with the group K/DA. K/DA is a quartet of virtual characters representing four famous K-pop vocalists: IZ*ONE's Tiffany, BLACKPINK's Jisoo, Ahmin (from Everglow), and showcases various digital stages and performances. Released in 2018, K/DA has become a well-known name, especially within the K-pop industry, for its innovative blend of human and digital performances. These virtual characters are designed by multiple well-known game companies, including Riot Games, which is also the developer of the game "League of Legends."

The Present: AESPA and Holos

The group AESPA, formed by SM Entertainment, has also made significant strides in the realm of digital and virtual performances. While AESPA is indeed a combination of both AI (Artificial Intelligence) and human members, setting them apart from K/DA, they are not entirely new when it comes to using avatars in K-pop. AESPA performs under the virtual platform of "holo," a term often used to describe holographic stage performances, which are one of many ways to use avatars for K-pop groups.

Emerging Trends in K-pop

Despite the unique fusion of AI and human members in AESPA, the use of avatars remains an evolving trend in the K-pop industry. Many other K-pop groups and individual artists have experimented with digital characters and holographic stage performances. For example, bands like ZE:A and GFRIEND have also used hologram technology to perform, indicating a broader trend within the K-pop industry.

Conclusion

In conclusion, whether AESPA or K/DA is the first fully K-pop group to have both AI and human members isn't the entire story. K/DA truly paved the way for the use of avatars and virtual characters in K-pop, setting a precedent for future groups like AESPA. While AESPA brings a unique blend of AI and human interactions, the legacy of virtual characters in K-pop extends back to K/DA and other experimental groups.

Both AESPA and K/DA have significantly contributed to the evolution of K-pop, pushing the boundaries of how virtual and traditional members can coexist on stage and in the digital world. As the industry continues to innovate, it remains an exciting time to explore the future of digital K-pop.