Ankit Mor and the Realities of Content Entrepreneurship: Debunking the 60 Lacs Ruppee Myth

There is a widespread claim circulating online that Ankit Mor, the content aggregator behind the popular Rajanikant V/s CID jokes page, is making a staggering monthly turnover of 60 lakhs (approx. $90,000) Indian rupees. However, this claim appears to be a mere exaggeration or fabrication. Without reliable financial data, it is impossible to verify such an outsized revenue figure for this specific content creator or aggregator.

Understanding the Local Market

The content industry, particularly in India, relies heavily on local engagement. Moderators and content creators frequently earn substantial incomes due to their influence over the local audience. Influencers in this space can generate substantial revenue through advertising, sponsorships, and other monetization strategies.

Realistic Earnings Expectations in the Content Space

According to my experience as a marketing manager for multiple revenue-generating websites, and from the websites I own, Ankit Mor's earnings, if any, are likely to be much lower than reported. Here's a breakdown of his potential earnings based on conservative estimates:

Advertising Revenues: Assuming he earns Rs. 200 per day from advertising, which would be a generous and optimistic estimate for a content aggregator with limited traffic. This amounts to Rs. 60,000 per month, after deducting all expenses (which I estimate to be around Rs. 20,000) brings the net to approximately Rs. 40,000 per month. Page Views: While the exact number of unique page views for Rajanikant V/s CID jokes is not known, if these page views are similar to the traffic of my other sites, with around 600,000 unique page views per day, then the click-through rate (CTR) is a critical factor. On average, a CTR of 2 is considered too low and is often classified as spam by Google. Cost-per-Click (CPC): For entertainment-related advertisements in India, CPC can range from 0.02 to 0.05 rupees per click. Given that 91% of the traffic is from India, the earnings would be significantly affected by the CPC and the number of actual clicks, which can be low with such a low CTR.

The Working Life of a Content Creator

Being a content creator involves significant dedication and hard work. Here are some insights into what it takes to generate such content:

Long Working Hours: Most successful content creators work long hours, often 16 hours a day, even on weekends. This intense focus on work can take a toll on personal relationships and social life. Financial Struggles: The reality is that creating content is often a financial struggle. The apparent ease of riches in the content space can be misleading. Stress and Over-achievement: Content creators frequently experience stress and the need to constantly build their presence. This can lead to feelings of overachievement and a sense of competition within the family and social circles. Travel and Personal Life: Content creators usually carry laptops to events and functions, sometimes skipping some because every hour of downtime is equivalent to lost income. Watching movies during leisure time is not an option when the opportunity to make money is too appealing.

Personal Testimonial

Based on my experience as a marketing manager and a content creator, earning large sums of money through content creation is not as simple as it might appear. Here are a few personal reflections on the challenges:

Fatigue and Isolation: Content creators often work in isolation and can become quite focused on their work, to the detriment of their physical and mental health. Common issues include back pain and tailbone discomfort due to prolonged sitting and working. Family Tensions: The intense work culture can create tension with family members, who may view the work as obsessive. Some creators may even turn to yoga or mindfulness practices to maintain a balanced mental state. Perseverance and Passion: Despite the challenges, high achievers in the content space continue their efforts, driven by passion and a desire to succeed. Despite the stress, the work remains the center of their lives.

Advice for Aspiring Content Creators

Considering these realities, it is essential to approach content creation with a realistic mindset. Here are some suggestions:

Identify Genuine Interests: Find something you are truly passionate about and build a business around that. This will make the long hours and hard work more bearable. Plan Long-term Goals: Consider the long-term vision before embarking on any new project. Not all ideas will succeed immediately, but perseverance is key. Build a Sustainable Model: Focus on creating a sustainable business model rather than chasing overnight success. Building trust and a loyal audience takes time.

In conclusion, the claim of Ankit Mor earning 60 lakhs per month is not supported by any verified financial data. The content creation industry, while lucrative for some, is filled with hard work and sacrifices. Aspiring content creators would do well to approach their craft with a clear-eyed and realistic perspective.