How Does a 60-Year-Old Get into the Music Business Management?
At 60, entering a new career and venturing into the dynamic world of music business management might seem daunting. However, it is not only possible but also potentially incredibly rewarding. This article will explore the challenges and opportunities that come with a late career transition into the music industry, highlighting strategies and experiences that can make this journey smoother.
What Exactly Does Music Business Management Entail?
Music business management is a multifaceted profession that involves a wide range of activities. It encompasses the strategic planning, marketing, and business operations necessary for the successful promotion and administration of musical artists and their repertoire. In the music industry, the role involves:
Strategic planning and business development Artist management and promotion Marketing and replication for concerts and tours Recording and production Financial management and negotiations Building and maintaining relationships with media, labels, and other stakeholdersCase Study: A 60-Year-Old Transitioning to Music Business Management
Let's consider a hypothetical scenario where a 60-year-old individual, let's call her Jane, decides to pursue a career in music business management. Jane has a background in sales and marketing, which has sharpened her skills in strategic thinking and customer relationship management. Here are some steps she might take to navigate this new industry:
Step 1: Research and Education
First, Jane would research the music industry in detail to understand the landscape, trends, and opportunities. Online courses, workshops, and seminars can provide foundational knowledge. Additionally, obtaining a certificate or degree in music business management could significantly boost her credibility.
Step 2: Networking
Building a network is crucial in the music industry. Jane would attend industry events, both in-person and online, and actively seek mentors who can guide her through the process. Professional associations like Berklee College of Music, The Recording Academy, and Music Business Association can provide valuable connections and resources.
Step 3: Internships and Volunteering
Because the music industry is hands-on, gaining practical experience is essential. Jane could seek internships or volunteer opportunities at music festivals, record labels, or artist management firms. This exposure will give her first-hand experience and make her stand out when applying for more formal roles.
Step 4: Start Small
If starting a full management company seems overwhelming, Jane could begin by managing a small artist or undertaking freelance projects. These roles will allow her to apply what she has learned, gain confidence, and build a reputation in the field.
Challenges and Opportunities
Entering the music business management field at 60 comes with both challenges and advantages. Challenges include:
Age discrimination in the fast-paced industry Need for continuous learning to keep up with technological advancements and changing trends Holding onto energy and passion for the industry's unique demandsDespite these, there are numerous opportunities:
Unique perspective and personal network Flexibility in building a schedule around other commitments Personal fulfillment in helping artists achieve their dreamsConclusion
In conclusion, a 60-year-old entering music business management is a challenging but rewarding endeavor. By combining personal passion, strategic planning, and proactive learning, individuals like Jane can successfully navigate this exciting and dynamic field. The key is to approach it with humility, a willingness to learn, and a strong sense of purpose.